Yes, creativity is about art, but it's also about the ways you are able to "think outside the box," the way you find creative solutions to ordinary problems.
Einstein was creative. So was Watson and Bell. Recent creative geniuses are Bill Gates and the late Steve Jobs.
This Encodement Intensive is about unleashing the ability to "think outside the box" in your everyday life. If you want to be a writer or "traditional" artist, this Intensive will help you, also.